Conclusion: the line between your private life and professional life will eventually disappear

Hypothesis:  this is only a generational problem.

Questions:
If almost anyone can see my Twitters, foursquare updates, blogs, etc - then do i need to worry about people at work reading a blog rant that is my personal opinion?   something i would never express at work? 

Is the executive coaching notion of creating a brand for yourself at work out of date? If you've created a brand of strategic, innovative and collaborative leader - how does that get tarnished when you post that you found a cow in Farmville?

Do you now have to brand yourself in every aspect of social media?

Does the sheer transparency of social media take away my will to speak & act freely with these tools?

Hypothesis:

I believe that the Millennial Generation (born between 1980-2000) who are pouring into the workforce to replace the Boomers will not care.  These were the MySpace, AIM pioneers and they've never divided their life into persona compartments like the rest of us did - work Jo Ann, mom Jo Ann, friend Jo Ann.  When they are the majority in the workforce I expect they will take the integration of social media (for the purpose of socializing) into the workplace.  They won't judge each other like we do.

See Conclusion.